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FASHION BUYING1.
时尚购买1
ASSIGNMENT 1
作业1
SUBMISSION DEADLINE See Unit Handbook.
提交截止日期见单元手册
Assessment objectives/Rationale:
评估目标/原理：
• Demonstration of a comprehensive understanding of the role and how it functions within the two organisations. 50%
在这两个组织内示范的作用进行全面的了解和它的功能如何。 50％
• Evidence of wider research e.g books, journals interviews etc. 25%.
更广泛的研究，例如书籍，杂志访谈等证据。25％
• Communication and presentation and accurate referencing. 25%.
通信演示和准确的参照。25％
Assessment Task.
评估任务
2,000 word assignment
2,000字作业
Compare and contrast the role of a Buyer within a large high street retailer’s head office, with the role of a Buyer within a small fashion boutique.
比较和对比，在一个大型街道零售商的总部内，买方的角色；在一个小的时尚精品屋内买方的角色。
Include the following:
包括以下内容：
• The season’s diary.
• 季节日记
• Interaction with others.
• 与他人互动
• The IT support.
• IT支持
• Critical path management.
• 关键路径管理
• Decision making process.
• 决策过程
• Personal key skills required.
• 个人所需的关键技能
• The management of others.
其他人的管理
The Season’s Diary. (the buying cycle)
季节日记（购买周期）
• What happens?
• 发生了什么？
• Review current sales
• 回顾目前的销售
• Range Planning
• 范围规划
• Shopping- what types?
• 购物-什么类型？
• Trips 旅游
• Sourcing 采购
• Development发展
• Price negotiation价格谈判
• Range selection.选择范围
• Sign off注册
• Product development, fitting garments, fabric testing.
产品开发，合身的服装，面料测试
• Garments manufactures服装制成品
• Delivery of garments 服装交货期
• Purchase by the customer客户购买
How would the 2 businesses differ in terms of the process?
就加工而言2笔业务有何不同？
Interaction with others. (notes from Week 4- The Buying Team)
与他人互动（注4周-购买团队）
http://www.ukassignment.org/ygkczy/
High street Retailer –Interacts with
主要街道零售商-互动于
• Head of buying/merchandising购买/销售主管
• Rest of buying team/buying assistants其他购买团队/购买助理
• Designer设计师
• Merchandiser跟单员
• QA/product/fabric technologist QA/产品/面料技术员
• Sourcing team 采购团队
• Suppliers供应商
• Customers顾客
• Marketing/PR市场营销/公关
Small fashion boutique-interacts with
小时尚精品店-互动
• Owner/Manager or they be the owner所有者/经理人或他们的主人
• Staff-these may be full time/part time员工，可能是全职/兼职
• Suppliers供应商
• Customers客户
• Marketing/PR市场营销/公关
IT support
IT支持
• High Street retailer will have in house support, more complex IT systems in place. Small boutique more likely to have much simpler way of working- could possibly outsource some services.
高街零售商将不得不在内部的支持，更复杂的IT系统。小精品，更可能有更简单的方法，工作可能会外包一些服务。。
Critical Path Management.
关键路径管理
• What is the critical path?
什么是关键路径？
• Essential to any business. Within a small boutique should be less complicated. Within a large organisation will be managed by all the team, not just the Buyer.
任何业务至关重要。在一个小的精品应该较少复杂。将由所有团队管理一个大的组织，而不仅仅是买家。
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