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Since reform and opening, China's cultural industry in the ascendant, the new century is to accelerate development into the fast lane of economic and social development to become an important source of power and a new engine. Intense competition in the future, to further enhance the cultural industry overall strength and competitiveness, we must take the scientific development concept as a guide, identify the focal point, to facilitate and promote the sustainable development of cultural industries.
革开放以来，我国文化产业方兴未艾，进入新世纪更是驶入了加速发展的快车道，成为经济社会发展重要的动力源和新引擎。在未来激烈的竞争中，要进一步提升文化产业整体实力和竞争力，就必须以科学发展观为指导，找准着力点，推动和促进文化产业的可持续发展。
First, establish the core concept
一、树立核心理念
Socialism with Chinese characteristics and cultural industries focus on people-oriented content and the industry overall, healthy and coordinated development. People-oriented new era as our party's governing philosophy is to achieve sustainable development of the cultural industry's core philosophy, it should implement and implement all aspects of the development of cultural industries and links to go.
中国特色社会主义的文化产业注重以人为本的内涵和产业的全面、健康、协调发展。以人为本作为我们党新时期的执政理念，是实现文化产业可持续发展的核心理念，它应当落实和贯彻到文化产业发展的各个方面和环节中去。
First, adhere to the people-centered concept development of cultural industries, must satisfy people's growing spiritual and cultural needs. Cultural industry is a socialist market economy under the conditions meet the people's spiritual life demands an important way to keep pace with the culture of another wing. Basic cultural needs and interests, mainly through government-led by the culture to meet; more personalized cultural needs mainly through the market, by the cultural industry to meet. Cultural development and prosperity we must adhere to in order to meet people's spiritual and cultural needs as the starting point and end point, and the masses, close to reality, life, and produce more and better multi-level cultural products to solve the people's "spiritual thirst" and "culture poor "issue. To change and eliminate the kind of "conceit, only I alone is high, only I alone art" aristocratic vision and practices, and increase the production of a variety of spiritual and cultural dynamics. Both have "Spring Snow", but also a "low class", truly popular and mass, so popular and not vulgar, decency and not vulgar, vulgar and not Vulgar, multi-faceted, multi-channel, multi-level meet the spiritual and psychological needs. Let cultures close to people's lives, even the original one o'clock, a little rough, funky little immature little character that the majority of ordinary people, their hopes and perhaps advantage. Some big production of "luxury drama," some boutique-style "awards show," some man-made "cultural project", people may not like to watch, not necessarily welcome. Instead, close to their Daya Vulgar, Daxitaibei down to release people in today's fast-paced society, high-risk, strong competition and intense work under enormous pressure. Whether the economy of the cultural industry, or the welfare of the public cultural undertakings, only to meet the real needs of people's spiritual life, will become attractive, audience, promising. Therefore, the development of cultural industries in the process, as long as the physical and mental health for the benefit of the masses, we must allow the existence, allowing experiments and explorations. Loved by the masses in the form of dogma mess, put the contents into a rigid lively preaching, the original juice irrelevant stuff shoehorned into the artistic and cultural life, which makes the dead, this is against the wishes of the masses and away from the people-oriented , and also a violation of cultural and artistic production and development law.
Second, adhere to the people-centered concept development of cultural industries, we must fully safeguarding and realizing the people's cultural interests. Reflect the public interest in accordance with the basic resistance, uniformity, convenience requirements, accelerate the construction of public cultural service system, we must attach great importance to the cultural industry to provide personalized service. People consume what, do not consume anything that can guide, but can not deprive people of the right to freedom of choice. Office of the cultural industry must have a market perspective, welcomed and loved by the masses, must have their markets and vitality; contrary to rigid thinking and aristocratic look upon and develop the cultural industry will inevitably confused lifeless, lost vitality. Meanwhile, we should pay attention to safeguard the people's cultural interests and rights. Cultural market of fake and shoddy products, providing poor cultural consumption and cultural services, is against the interests of the mass culture; cultural products aristocratic actually intends to ordinary people excluded from the cultural consumption of the door, which also culture for the masses the realization of equity constitutes damage. Cultural industries should be for the general public, the people's livelihood. Our ancient street performers such as rap, comic, storytelling, juggling, etc., not only people willing to accept the popular culture, but also the cultural industries of the prototype. Rooted in the foundations of cultural industries among the people, and its development depends largely on the consumer. How many guide and stimulate people's spiritual and cultural consumption awareness, raising the cultural level of consumption, not only to the development of cultural industries, but also to the cultural level of the whole society and spiritual quality of life. To hold various cultural activities to enhance the cultural quality of the people, a healthy atmosphere of cultural consumption.
Again, adhere to the people-centered concept development of cultural industries, the most fundamental focus is to strive to improve the quality of people, and promote the comprehensive development. Regardless of cultural undertakings and cultural industries are essentially produced cultural products, must meet people's spiritual and cultural needs, must adhere to the highest standards of social benefits. Although they have their respective characteristics and play a role in different ways, but their ultimate goal is to social and human development, promotion and improvement. Evaluation of the cultural industry, in the absence of adverse social impacts of the premise, no doubt to the direct use of economic criteria to evaluate, mainly to see its GDP on fiscal and tax and social contribution to employment, look it up in the adjustment of industrial structure, transformation of economic development on the major role. However, the development of cultural industries and cultural construction is simply human construction, the key is to improve the quality of people, rich people's mental world, and enhance their mental strength. Development of cultural industries, must be beneficial to improve the quality of people, and not harmful, which is testing the development of cultural industries in the most fundamental touchstone.
The comprehensive and free development of the human personality, including a show, art appreciation, recreation, tourism and so on. It can be said, the production of cultural goods and services, sales and consumption of each link and the overall development is closely linked. With different public cultural undertakings and cultural industries pay more attention to culture, entertainment, recreation, leisure and educational nature, people relax, return to the real, thus contributing to people's physical and mental health, meet people free development needs.
Visible, people-oriented is to respond to popular will, embodied humanity, human performance in such a concept to operation and development of the cultural industry, industry will inevitably grow; Conversely, contrary to the people, humanity, human running a cultural industry, to pursue some unrealistic " false, big and empty "or bad" pornography, gambling, drugs ", you'll just die or cultural industries astray. Sustainable development of cultural industries must be fully embody the "people-oriented" scientific content, in line with the requirements of the scientific development concept.
Second, grasp the basic principles
In cultural life, a variety of cultural products from production to consumption chain and there are a variety of aspects of cultural industries to achieve sustainable development, we must adhere to the following basic principles: first, market-oriented principles. Development of cultural industry will undoubtedly be to market demand and guiding principle, according to both the law of cultural development work, and it must act according to market principles. Since it is a kind of cultural industries, it is necessary to adopt a market-oriented, to enter the market, to market, to fight the storm. The continuous development of cultural industries is driven by the market. Undoubtedly, the government's strong push for the initiation and development of cultural industries is essential, relaxed environment and preferential policies to support is a must, but it can really develop the cultural industry, and ultimately depends on the market, depending on market operation, competitiveness and self-development capabilities. Market value is the product of fate and realize the place, there is no market there is no industry.#p#分页标题#e#
Cultural industry is to create an attraction, an expectation, to meet people's pursuits and hope. People are attracted tightly cultural products or services, and which have a market; With markets in order to prop up the industry. Therefore, cultural goods and services from the market must focus on people to grasp the excitement, the resonance point. Hunan Satellite TV "Super Girl" success, the most fundamental is the market's success is this show is market-oriented and commercial success of the operation, its impact on pop music, mainly not music, but rather the operational aspects of the market. This shows us that, with the development of culture fundamentally different from the past is that to the development of cultural industries, it can not "still holds partly concealed" shy, must courageously hesitate to invest in the market. Research culture market demand and people's cultural consumer psychology, development and production of cultural products for the people loved, especially good at marketing planning, marketing and operations. Can not go to the market storms "try their hand", this industry is grow up, there is no vitality and competitiveness. Of course, the market orientation has its limitations. Society as a non-market-oriented approach is essential, it can enhance the market 60 oriented pursuit trajectory correction operation of the market to make up the value of market-oriented defects. Socialism with Chinese characteristics, the development of cultural industries is through integration, two approaches to achieve social and market fit.
Second, the principle of outstanding features. Sustainable development of cultural industries and cultural enterprise vitality, is to build the core competitiveness; rather build the core competitiveness lies in creating personalized, highlighting features. With features, there will be a brand personality, will be able to develop leading edge. Development of cultural industries in the world of the "Big Three", all with or expertise, or fine, or a new, or strong, or other characteristics which says a great. The face of increasingly fine division of regional, cultural trends increasingly fierce market competition, China's cultural industry asked for sustainable development in the future pattern of a place, we must give full play to the advantages over to show their own characteristics. This includes the geographical and cultural characteristics, characteristics of folk customs, tourism and cultural characteristics, history, culture, red culture, innovative culture and so on. Feature is competitiveness is productivity, is comparative advantage. Based on its own resources, talents, and first-mover advantage, Dos and Don'ts to form their own advantages of the project and leading industries, to the fierce competition in an invincible position. Now there is a very strange phenomenon, that is, "to the characteristics of" things that should have been made is not very distinctive characteristics. For example, in some places had very unique tourism resources, personality, but chosen to imitate others, creating a number of identical human landscape, that should have been a natural, simple, beautiful landscape made nondescript. In fact, more of a modern tourist bustle of the city to leave, lightening fast paced life stress, the body and mind to relax into the natural beauty and edify. Some red tourism, this allows visitors access to advanced educational ideas and lofty spirit baptism, chosen to compile some baseless mystery story "deification", thinking that it can attract tourists, but it is precisely Yan Qu the true and bright, the guide is also extremely responsible and serious. Imitation of the road, is an easiest way to go, but it is also a most promising way without; characteristics of the road, is the pursuit of individuality and innovation, is the road of scientific development. China's cultural industry development to be sustainable, we must adhere to the characteristics of the road. "Featured" word is not superfluous, but the finishing touch.
Third, resource conservation priority principle. Sustainable development is to promote harmony between man and nature, to achieve economic development and resources, and the environment in harmony to ensure that people take a generation to generation sustainable development. It requires the development and utilization of today, not only can not be depleted or destroyed resources and the environment, but also to provide better conditions for future development. With the development of cultural industries, development and protection of cultural resources, cultural resources become increasingly apparent. Many cultural resources such as historical and cultural resources, ethnic and cultural resources, natural resources, landscape and so has a certain scarcity and vulnerability, they are often difficult to renewable non-renewable or not, as people generally think of inexhaustible, with inexhaustible. These cultural resources, once destroyed, it will cause irreversible damage. This determines the priority must be to protect their resources, adhere to conservation priorities, appropriate development and sustainable use principles. Left the protection, development of cultural industries will be due to the overexploitation of resources and not sustainable. Cultural resource protection in general, there are three ways: First, protection principle, that certain fundamental rules and measures to protect the cultural resources of continuity, integrity and coordination, so that will not be forgotten and annihilation. Such as "original" form of folk art and social upheaval in the globalization continue to be marginalized, and even tends to disappear, which need protection. Such as Hunan for "Jiangyong Women" protection belongs to this situation. Second, the development of protection, will be able to generate market effect, a larger value for development of cultural resources into industry, and industry came nurturing strong protection of cultural resources, to achieve both a virtuous circle. Such as the ancient city of Fenghuang protective development, to achieve a positive interaction between the two. Three is strategically protecting the upcoming development but there is currently no force characteristics, promising to protect cultural resources as a whole down, as a cultural industry development resource reserves, to be later developed and utilized. Strategic protection is very necessary that all cultural resources must not be developed by the generation of light, but should be left to future generations should have the resources. For example, some ancient tombs, ancient ruins, ancient architecture, can not dig best not to dig, to save the best overall overall preservation. Cultural heritage including cultural heritage and intangible cultural heritage, which are non-renewable precious cultural resources. If destroyed, disappeared or lost, we will be cultural "sinner." With the advance of economic boom, China's cultural ecology is undergoing tremendous changes, cultural heritage and its habitat is seriously threatened, we need long-term perspective, adhere to the principle of priority resource protection.
Fourth, the principle of maximizing efficiency. Culture as an industry, we must seek to maximize efficiency, achieve economic, social and cultural ecological benefits of organic unity. Development of cultural industries, from an economic value perspective, is to promote sustainable economic development an important force; From the point of view of social values, is to improve the quality, an effective way of building a harmonious society;
Ecological benefits from a cultural point of view, is the heritage and culture of innovation in the form and content of the basic means. Economic efficiency is to increase national wealth direct benefits. But the culture industry in the concerned economic benefits, can not fail to assume its social responsibility. Social benefits of China's socialist culture to pursue the core benefits. Cultural development can not talk about economic benefits, social benefits and give up the pursuit of profit maximization, national values and national interests. Development and strengthening of cultural industries, both staring at the market to make a fuss, and enhance the viability of cultural entity's self, so that the maximum value of cultural products, but not the only market is, simply pandering to the market demand for low-level, so that those of poor quality, cultural products is not high style popular; not only take the Chinese social reality, based on national cultural traditions, creation and production of cultural products most Chinese characteristics, and can not retro old-fashioned and conservative, simple, low-level repeated tradition; necessary to expand culture to the outside world, to increase the introduction of foreign cultural products, but also can not ignore the cultural "deficit" reality, cheap nurturing culture for audiences in other countries, harming national cultural security. Cultural and ecological benefits to follow the main cultural and ecological 61 equality, ecological interests of fairness, impartiality ecological rights, the principles of safe ecological order to ensure cultural ecology coordinated, balanced and healthy development, resulting in good overall efficiency. Must be at the macro perspective, the system integration of cultural patterns, cultural patterns, cultural symbols, cultural values, cultural spiritual relevance, interactivity, holistic, systematic and comprehensive benefits of development, in order to form a strong culture, so that cultural creativity, knowledge, imagination really into practical productive forces. To study the development of cultural enterprises social, economic and ecological benefits of cultural comprehensive assessment, monitoring and evaluation methods and indicators to ensure effective implementation of the triple, and seeks to maximize efficiency.#p#分页标题#e#
Third, the overall relationship between several
Scientific development concept is the Marxist world outlook and methodology development, it is the pursuit of a healthy, coordinated, comprehensive and sustainable development of the dialectic. On the issue in the cultural industries, to achieve scientific leap and sustainable development, we must co-ordinate the dialectical process and several key relationships: one co-ordinate economic development and cultural development of the relationship. Economy is the foundation of social development, taking economic construction as the center, focusing on promoting economic rapid and healthy development is that we can not ever shake the basic strategy. But culture as an important part of society, but also can not be undermined at any time. Culture is the country's "soft power", no "soft power" of the match, hard power will lack toughness and broken; no follow-up culture, economic development, lack of stamina will be thwarted. There is no "soft power" development and support any country's prosperity and the rise is unsustainable. In the course of historical development of social, economic and cultural has always been intertwined and interaction in the realization of its development, culture is the outgrowth of the economy, economic needs and cultural support. In the knowledge economy, the increasing convergence and economic and cultural integration, cultural economy, economy, cultural, economic and cultural integration and coordination, Infiltration interaction, become the inevitable trend of modernization. Economic development and cultural forces push the economic development of economic, cultural development and cultural respect, it is difficult to achieve a single aspect of real development. Only combine the two, in order to coordinate the development of mutual support, complement each other. http://www.ukassignment.org/ygkczy/
Cultural industry is to promote China's economic development boosters. Cultural industries not only in itself can act as cultural goods and services that benefit, but also for the national economy, causing a chain effect, can bring many related industries. Not only promote the development of upstream industries, and promote the growth of follow-up industry, but also spread the network, finance, communications, transportation, commerce, catering and other complementary industries. Especially the development of cultural industries and high-tech complementary, there is no tech support, the rapid rise of cultural industries is difficult. Modern high-tech industry has become the promotion of cultural development and improving cultural innovation and dissemination capabilities of the new engine. Accelerate the transformation of the mode of economic development in the process of cultural industries with excellent structure, expanding consumption, increasing employment, promoting cross, sustainable unique advantages and characteristics, thus easing the Chinese economy is facing prominent problems. Development of cultural industries can also enhance a country or region's international competitiveness, to expand its influence in the world. Japan, South Korea on account of the development of cultural industry reputation spread far and wide. Moreover, the cultural development for the overall development of long-term role and significance. Culture, short legs, not to mention there is in contemporary really strong competitiveness. Therefore, in the national industrial cluster development, we should establish the priority of cultural industries strategic thinking.
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