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Example
例子
• Read the article on:
阅读文章：
• ‘China challenging US, Europe, Japan in R&D’
“中国挑战美国，欧洲，日本的R＆D'
• Conclusions:
结论：
– R&D is an example of an area where the emerging economies (BRICs) are threatening Triad, including UK
R＆D是一个地方的新兴经济体（金砖四国）的威胁黑社会，包括英国的例子
– What is the likely impact on research intensive UK companies (find a relevant example)
什么是可能造成的影响的研究密集型的英国公司（找到一个相关的例子）
Deconstruct the question
解构问题
http://www.ukassignment.org/ygkczy/
Discuss and analyse using wide range of sources and UK company examples.
讨论和分析使用广泛的来源和英国公司的例子
– Examples of UK companies or sectors that have been affected by the power shift (in other words affected by the rise of China and other emerging countries)
强国的转变（换句话说，受中国和其他新兴国家的崛起已经受到英国公司或部门的例子）
Brainstorm
头脑风暴
• What sectors of the UK Business environment might be affected?
英国的商业环境中的哪些行业可能会受到影响？
• What types of companies?
什么类型的公司？
• Examples of UK companies?
英国公司的例子吗？
Organising your ideas, research and analysis
组织你的想法,研究和分析
• Introduction (500 words)– demonstrating that you understand:
介绍（500字）- 证明你的理解
– TRIAD,
– BRICs and
– power shift
• Overview of the UK business environment (300 words)
英国商业环境概述（300字）
– the main trends and forecasts for the future of UK business environment? (GDP growth, main sectors, demographics, international trade, technology, employment etc.)
主要的趋势和预测未来英国商业环境？ （国内生产总值的增长，主要行业看，人口，国际贸易，技术，就业等）
• How UK business environment is affected by BRICs and emerging economies? (1000)
You can discuss it in different ways:
英国商业环境如何，金砖四国和新兴经济体的影响？ （1000）
您可以讨论以不同的方式：
– Positive and negative impact OR,
– Sector by sector discussion (car, textile, manufacturing etc. ) OR
– PEST-style discussion (for example you would discuss the impact of BRICS on UK: a) economy, b) technology, c)
• Conclusions/Discussion (200)
– Is the BRICs dominance certain?
– Is it positive or negative for the UK?
– Which UK sectors, companies will loose and which would win?
Analysis (30%)
分析（30％）
• Analytical approach to business environment is evident
营商环境的分析方法是显而易见的
• Critical evaluation and independent thinking is present
批判性评价和独立思考
• Intellectual ability to gather, organise, analyse, and present data and opinions
知识产权的能力，收集，整理，分析和目前的数据和意见
Research overall (30%)
研究整体（30％）
• evidence of research using wide range of sources
使用来源广泛的研究证据
• references to sector and company examples
引用的部门和公司的例子
Overall structure and coherence of your essay (30%)
你的文章的总体结构和连贯性（30％）
Do you answer the question?
你回答这个问题吗？
• The strength and originality of your argumentation
你的论证强度和独创性
• The logic and clarity of your ideas
你的想法逻辑和清晰度
Presentation (10%)
描述(10%)
• Harvard referencing
• World limit and format
– Word limit: 2000 excluding references and appendices
– The coursework must be word processed in 11 font Arial and 1.5 spaced
– All Margins: 2.5cm
– All pages must be numbered
– Diagrams, figures and tables in the Appendix
– Single-sided print
VLE
• What’s available on VLE
– Folder ‘Assessment’
• Online submission on VLE
• Format requirements:
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