英国金融专业课程作业:Capital required

英国金融专业课程作业：Capital required
 

Capital required

资本要求

1 the amount of capital needed to commence and continue corporations

1需要的资金数额开始和继续公司

the amount of capital needed to commence and continue corporations is one million Yuan, Equity structure and size are showed in the following.

开始和继续公司需要筹集的资金是一百万元，在下面显示的股本结构和规模。

Sources of Capital  venture capital team invested long-term borrowings

资本的风险投资团队源投资长期借款
 Amount of money 0.3million 0.3million 0.3million
proportion 30% 30% 40%

Venture capital accounted for 30% of our share capital structure, 3-5 venture capitals preparing for the introduction of common shares for risk diversification, efficiency; long-term loans borrowed 400,000, for the day-to-day operations with reasonable financing, optimization of the company's financial structure. The company's products are technology-based services, less investment, quick recovery, revenue projects.

2 the description of the funds are to be used

The initial investment of 1 million, of which the 0.4 million will be used as long-term loans (bank loan interest rate of about 6%), a reasonable increase in liabilities, in order to optimize the structure of the company. The funds are mainly used for the company leasehold improvements, office equipment, cleaning equipment, cleaning supplies, and set aside a portion (about 0.4 million) to do operating funds. About 383,500 yuan for investment in fixed assets, current assets are approximately 0.2 million (the third year of additional investment in fixed assets 300,000 for equipment updates).

2. Marketing plan
2.1 descriptions of the strengths and weaknesses of cleaning service

In the development of the cleaning service for computer, there are strengths and weaknesses of the company. As for the strengths, there are listed in the following: 1) Better quality of employees, the higher level of willingness to work hard. 2). Use of strong advertising campaign and company employees to personally come to sell the service, strengthen consumer awareness level of the industry and the company. 3) Company cleaning supplies to the introduction of new products, the use of the brand-new concept of clean and clean technology service consumers, to improve consumer satisfaction. 4) great range of cleaning services be developed after the company back on track, the development of computer-related products and home appliances, cleaning services, expand business scope, enhance competitiveness. The company has appropriate reward system; employees enjoy better benefits, higher employee loyalty and passion for work. As the company enters the regularization of the various systems, the company has improved steadily, the company will develop affordable strategic plan, and gradually expand the customer base.

The weaknesses are also listed in the following: 1) first venture of Senior in the company, so the system is not perfect, the lack of management experience, management depth, management style and management thinking in its infancy, not yet ripe for the formulation of the company's strategy may result in the decision-making errors. 2) Companies do not have any reputation; consumers are lack of understanding of the company. At the same time, the consumers do not understand the concept of cleaning service for computer, although consumers have intentions in this regard. 3) In the short term, the company can not develop more business, only focus on the cleaning of computers and related products. As a consequence, lack of financial sources, in short terms the company can not get much profitability.

2.2 The outline of the sales, advertising, promotion and public relations program

Provide professional cleaning service and maintenance for computers in companies, Internet cafes, personal computers, printers and other equipment. This service will extend the life of the equipment, and create a comfortable working environment or entertainment environment for employees and customers. Basic products: cleaning cards, cleaning disc, clean towels, cleaning kit, etc. In the initial development, we mainly use the products from the third manufacturer; after the company reached to a certain stage of development; we will self-development, self-production, in order to meet the needs of the market.
Pricing based on price structure: taking into account the instability of the market and customers, will adopt a different pricing strategies in the different life cycle services, timely adjustment of prices. Each of the products and services have their inputs, growth, maturity, decline in four phases, the company will consider many factors in each stage of the development of its price. At the same time, the company will develop a gap between the price depending on the customer base, in order to obtain customers. Quantity discounts, cash discounts strategy in accordance with its quantity and payment terms for the purchase of products and services, the implementation of the establishment of a permanent partnership to achieve double-win results

From the investigation, it can be seen that most of people are influenced by advertising, personal selling, sales promotion and other forms of promotion. As a consequence, we will vary from person to person in planning promotional activities, sights analysis of different consumer psychology.

3. Location analysis
The company’s location is important to the development of the company, after investigation and analysis, finally I decided to build the company in Houston. First of all, Huston is one of the economically developed cities in the south of American, and it has a good economic base. Secondly, Huston has a lot of enterprises, companies, schools (especially universities), which will provide a huge market of customers. Besides these conditions, there are other conditions can promote the development of the company. On the one hand, Huston is located in the south of America; the cleaning service for computer is a blank in this area. As a consequence, it can be a benefit condition for the development of the company.

4. Manufacturing plan

With the development of the cleaning service for the computer, in the future we will do the research on the products we mainly used. Firstly, we will build a small research center for the development of the product. This center will mainly use the college students http://www.ukassignment.org/ygkczy/  whose major related to the area. The people of this center will be three to five people at first, with the development of the company, the number of the researchers will be increased.