|
如果您需要专业的http://www.ukassignment.org/dxygessay/20725论文指导服务,您可以联系本站QQ: 923678151,咨询热线电话:13917206902
First, the power of e- marketing application status
( one ) the need for electricity services
With the gradual improvement of the UK market economy , power companies have sufficient awareness of the importance of energy as a commodity , proposed the " customer is God " philosophy . However, due to the special nature of the commodity electricity , requiring companies to provide power supply of the product at the same time provide quality services. Although the power supply enterprise in its efforts to develop and improve the electricity marketing system , but most companies in the development of electric power marketing system, focus on the management side, function improved , and less demand-side features to consider , from electricity customers to consider improve its function . But , after all, is a kind of energy commodities, but also for the social sectors is crucial , how to use e-commerce this model for the whole community to provide quality products and services , it should be worthy of further study . During the development of electricity marketing system, should stand electricity customers and power sales point to consider the issue .
随着英国市场经济的逐层完备，供电公司已经充分认识电能作为商品的关紧性，提出了“客户就是耶和华”的打理理念。但因为电能这一商品的特别性，要求供电公司在供给电能这一产品时，同时供给优质服务。固然供电公司在着力研发和完备用电营销系统，但大部分数供电公司在研发用电营销系统时，关心注视于管理侧的功能的完备，而较少思索问题需要侧的功能，即从用电客户去思索问题完备其功能。但电能毕竟是一种商品，并且对社会形态各行各业至关关紧，怎么样利用电子商业上的事务这种标准样式为全社会形态供给优质的产品和服务，应当值当深化研讨。
( Two ) the rapid development of the UK electricity system
英国电力系统的快速发展
The rapid development of the UK electricity system , has emerged from the long-term power shortage dilemma , although there is a structural shortage of electricity supply situation , but the overall situation of oversupply . Currently , placed in front of a critical power supply enterprise problem is how actively and effectively open up the electricity market , encourage more electricity, good electricity. While also guide the whole society to establish the concept of energy conservation , promotion of energy-saving products . Therefore, to enhance electricity supply enterprise marketing has become a great concern . Through the computer network of the media , the implementation of e-commerce, Internet marketing has become a power to strengthen the consensus .
英国电力系统的迅速进展，已脱离了长时期缺电的厄境，虽说显露出来结构性电力供应不充足事情状况，但总体显露出来供大于求的局面。到现在为止，摆在供电公司前面的一个至关关紧问题就是怎么样积极、管用地拓宽电力市场，激励多用电、用好电。同时又要指导全社会形态建立节省能量物质的观念，推广节能产品。因为这个，增强用电营销办公已变成供电公司非常关心注视的问题。
( Three ) the popularity of the Internet
With the power of marketing into intelligent, networked era, the content will be the traditional marketing efforts meter reading, accounting , charging , metering business , changed to electricity customers as the center for the purpose of promotion , to serve as the main business of the new job mode. Popularity of Internet applications , the use of computer network technology and e-commerce for the electricity customers to provide fast and effective services, to achieve power supply enterprise business model changes .
Power supply enterprise attaches great importance to the development of marketing systems , marketing services, marketing quality, marketing and other aspects of management decision support to increase technology development efforts. But customer service is still the main mode of use of operating room , how to take advantage of e-commerce to achieve energy sales and customer service was considered small. A common view is that the power supply is a single commodity business sales , e-business does not make much sense , or investment is too large to obvious economic benefits . With the popularity of the internet , people gradually recognized for online transactions , e-commerce model will use electricity marketing imperative.
Second, energy products website promotion strategy
( one ) to create a virtual online customer service center
1, the customer guide modules. The module function reflects the power grid enterprises to communicate with customers , customer service center is equivalent to the "comprehensive consultation" business. Therefore, the content should be comprehensive , detailed and easily understandable to the textual representation , if necessary, supplemented flowchart illustrating ; 2 , customer service modules. The module requests can be completed online customer service center for all business operations , including the following activities: Online reported installed ; Capacity business ; changing electricity ; fault repair ; online purchase of electricity ; online payment . Online reported loading , capacity increase business by expanding the customer base were to increase electricity sales and make existing customers increased electricity consumption.
( Two ) to encourage users to use more electrical products
Electricity sales are electrical products as the basis . Promotion of scientific knowledge of electrical products , electrical products is increased thereby increasing the use of electricity an important way. Available on the website of well-known electrical products manufacturers to provide product platform or hyperlink . Focus on the promotion without fire cookers , air conditioners, electric water heaters and other larger power appliances. Not only to demonstrate ( introduced ) in the function of these appliances , the use of the advantages , but also in the economy get on afterwards, enabling customers to realize electricity better than other energy sources , more Jiejing , more convenient and more cost-effective. For example, in power marketing website with electrical retail enterprises to develop cooperation.
( Three ) the use of price leverage to guide users to make use of low power
Although there is no power grid enterprises pricing , but according to the different categories of electricity , tariff calculations , there are differences . In Guangdong Province for four hours ( sharp peak, flat, valley ) electricity tariff provisions are: electricity during peak hours are usually tariff paragraph 2 times, 3 times ; while the valley is just the usual period of tariff tariff paragraph 1/ 2 . You can open a special column on the Internet , published catalog price and explain billing methods . You can also design interactive , specializing in electricity , " calculator " for users. On the introduction of sub-time billing of large users, such as hotels, restaurants , etc. , to guide the use of regenerative electric boiler ( white with hot water , night storage ) , storage devices ( air conditioning during the day , night storage ) . For the implementation of " shift " system of enterprises, encourage their night at full capacity and more electricity. So that through load shifting , both for the user saving money, but also to make the grid more enterprises selling electricity.
Third, the power supply enterprises to develop e-commerce strategies and suggestions
( one ) establish a new concept of e-commerce marketing . In order to meet the development of e-commerce needs to establish the following new concepts : "customer- centric" network of integrated marketing new ideas, to adapt to the development of customer-oriented e-commerce personalization and customization power marketing new ideas . The Power Supply Bureau in the development of e-business has always been the idea of the supremacy of customers , in order to facilitate customers for a variety of business , in the construction of modern power companies on the application of the power marketing ideas, improve work efficiency also enable citizens to get better service .
( Two ) focus on e-commerce infrastructure platform construction . Network technology is the basis for achieving e-commerce , supply companies must intensify innovation or the introduction of new technology to build corporate intranets and extranets , and make connections with each other to form a more perfect power e-commerce system . E-commerce companies should clearly much more than just building a building site, but the formation of collaborative , integrated, open platform for e-commerce infrastructure , need full integration of information flow , work flow , capital flow and material flow, then the ERP, SCM, CRM integration into e-commerce platform , and thus more effective for business services.
( Three ) focus on safety issues. Since e-commerce will eventually have to relate to the Commerce Server client orders and billing letters , while the business certification bodies answerable to the server to the client to return order confirmation . If the information is changed by anyone halfway , it will have disastrous consequences for both buyers and sellers , thus ensuring the integrity of trading is extremely important , we must resolve the technical security issues. We can authenticate other ways to prevent others freely steal information , you can also double-encrypted data file to improve the security level of protection , and then through the digital authentication mechanisms , access control mechanisms , authentication exchange mechanisms , information flow authentication mechanisms , routing control mechanisms , such as encryption mechanism notarization mechanism to ensure that data is not being modified or stolen.
( Four ) demand-oriented research and needs analysis . E-commerce construction demand research and demand analysis , the focus is the implementation of the application , but also the implementation of the application is difficult. We are in a dynamic process of reform , coupled with weak base management , computer application level is not high , so the demand for research and needs analysis difficult step , you need to develop applications in the process of rolling development, is not guaranteed .
IV Summary
Electricity consumption in the marketing e-commerce applications to go when the need for comprehensive planning to do to make an entire marketing system and emergency handling system is also required to do data backup electricity , prevent problems later data loss , a huge loss to the enterprise .
|
