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这是一篇英国留学生指导作业,本报告对反洗钱组织的探索进行了批判性分析。它主要集中在对其组织的评估上，并得出是否能够成功实现其战略目标的结论。
This report makes critical analysis on Amlin organization exploring. It is mainly focused on the evaluation of its organization and gets a conclusion of whether it will successfully achieve its strategic goals.
在此之前，简要介绍了AMLIN的背景信息。强调公司是保险业的龙头企业。它在劳埃德、英国、欧洲大陆和百慕大市场都有卓越的业绩和业务，然后运用四个经典模型来评估公司的组织结构图、陡峭分析、SWOT分析和平衡计分卡。对于每一个模型，它都提供了特性方面的文献综述。然后仔细地运用它们来评估公司的优势、机会和潜在的改进。
Previously, it gives a brief introduction to the background information of Amlin. It emphasizes that the company is a leading company in insurance industry. It has extraordinary performance and runs business in the Lloyd’s, UK, Continental Europe and Bermudian markets.And then, it applies four classic models to evaluate the company’s organization-Rich Picture, STEEPLE analysis, SWOT analysis, and Balanced Scorecard. For each model, it provides literature reviews in the characteristics. Then carefully apply them to evaluate the company to find its advantages, opportunities and potential improvements.
SWOT法是分析企业内外部因素对实现目标有利还是不利的一种常用方法。这种分析方法是一个包含四个方面的综合战略模型：优势、劣势、机会和威胁。通过SWOT分析，管理层可以更好地确定公司的目标是否可以实现。这也有助于确定公司发展的吸引力领域。（Hill和Westbrook，1997年）
SWOT is a prevailing method used to analyze whether the internal and external factors are favorable or unfavorable to realize a company’s goal. This analysis method is an incorporated strategic model of four aspects: strengths, weaknesses, opportunities, and threats. By performing SWOT analysis, management can better determine whether a goal of the company is attainable or not. It is also quite helpful to identify the attractive areas for the company to develop growth. (Hill and Westbrook ,1997)
首先，AMLIN得益于其投资组合的多样性，这使得该公司能够进入各种市场条件。例如，自深水地平线石油泄漏以来，能源物理损害率和能源责任率分别增加了20%和50%。由于许可证限制，墨西哥湾的钻井活动目前较低。这一事件促使对海洋和能源风险敞口进行重新评估，并可能导致对可能超过当前市场容量的扩大覆盖范围的需求。毫无疑问，这将为AMLIN扩大其在该领域的承销业务创造一个诱人的机会。
其次，AMLIN的核心投资组合盈利良好，客户和经纪人关系良好。这种井位反映在公司的高保留率上。公司的承销方法是严格的，注重利润而不是数量。该公司设定了一个平均股本回报率的跨周期目标，所有业务部门都在努力确保回报率达到15%。
第三，AMLIN受益于之前对团队和收购的投资。这些投资扩大了企业的客户群、分销和市场准入。此外，AMLIN的资本状况依然强劲，资本和可用资源为6.959亿英镑。
First, Amlin benefits from the diversity of its portfolio, which enables the company to get access to a varied range of market conditions. For example, energy physical damage rates and energy liability rates have increased by 20% and 50% respectively since the Deepwater Horizon oil spill. While drilling activity in the Gulf of Mexico is presently low due to restrictions on permits. The event prompted the reassessment of marine and energy exposures, and is likely to result in demand for increased coverage which may exceed current market capacity. Undoubtedly, this can create an attractive opportunity for Amlin to expand its underwriting in this sector.
Second, Amlin is well positioned with a profitable core portfolio supported by strong client and broker relationships. This kind of well position is reflected in the company’s high retention ratios. The company’s underwriting approach is disciplined and focuses on profit instead of volume. The company sets up a cross-cycle target of an average return on equity, and all of its businesses are trying to ensure a return rate of 15%.
Third, Amlin benefits from previous investments in teams and acquisitions. These investments have broadened the client base, distribution and market access of the business. Amlin also remains in a strong capital position with capital and available resources of £695.9million.
AMLIN在不同的地区、国家和大洲拥有太多的分支机构，这使得它很难有效地管理整个公司。多样性在这里成了劣势。同时，市场不稳定因素也使得整个资产组合更难实现更高的回报。因此，为了最大限度地减少可能造成的损失，应用先进的管理技术应是公司的重点。
Amlin has too many branches in different regions, countries and continents make it difficult to manage the whole company efficiently. Diversity becomes a disadvantage here. Also, market unstable factors make it harder to realize higher return of the whole asset portfolio. Thus, to minimize the possible losses, applying advanced management technology should be the company’s key focus.
全球经济低迷对保费量、投资收益率下降以及过剩产能的影响正在创造一个具有挑战性的环境。由于AMLIN正努力追求盈利增长，这种充满挑战的环境对公司的进一步发展构成了一些威胁。
产能过剩仍然是促使市场许多领域竞争更加激烈的一个驱动因素。在美国，房地产和意外伤害市场的保费与盈余比率处于过去30年来的最低水平。在许多市场部门，尤其是再保险行业，定价面临下行压力。尽管市场在2010年出现亏损，但利率仍在下降。一月份，伦敦的Amlin和百慕大的Amlin分别降低了3.2%和4.4%。同时，欧洲大陆的贸易条件仍然很困难，这需要公司考虑战略以承受可能的不利影响。
另一个挑战可能是2011年预期的投资回报大幅下降。市场状况变得更加难以预测，而AMLIN更难优化其回报。
在百慕大，目前的定价和新业务面临着在获得保费之前产生费用的压力。因此，公司放弃了对短期内做出实质性贡献的期望，并试图寻找更长远的前景。
The impacts of the depressed global economy on premium volume, the declining investment yields, as well as the surplus capacity, are creating a challenging environment. Since Amlin is striving to pursue profitable growth, this challenging environment poses some threats to the company’s further development.
Over-capacity is still a driving factor to make the competition more intense in many segments of the market. In the US, the premiums to surplus ratios in property and casualty market are at the lowest level in the past 30 years. In many market sectors, particularly reinsurance, pricing is under the pressure of downward. Although the market had losses in 2010, the rates are still being reduced. Rate reductions in January in Amlin London and Amlin Bermuda are 3.2% and 4.4% respectively. Meanwhile, the trading conditions also remain difficult in Continental Europe, which needs the company to consider strategies to withstand possible bad impacts.
A further challenge is likely to be the substantially lower investment returns expected in 2011. The market conditions become more difficult to be predicted, and it gets even harder for Amlin to optimize its returns.
In Bermuda, the current pricing and new business are under pressures of incurring expenses before the development of earned premium. Thus, the company gives up on expecting it to make a material contribution in the short term, and is trying to find its longer term prospects.
平衡计分卡（BSC）被管理者用作一种战略绩效工具，以跟踪员工在其控制范围内的活动执行情况，并监控这些行动产生的结果。作为绩效模型，平衡计分卡的有效之处在于“它阐明了领先投入（人与物）、过程和滞后成果之间的联系，并着重于管理这些组成部分以实现组织的战略优先权的重要性。”（Abernethy等人，2005年）
Balanced Scorecard (BSC) is used by managers as a strategic performance tool to keep track of the execution of activities by the staff within their control and to monitor the outcomes arising from these actions. As a model of performance, the BSC is effective in that “it articulates the links between leading inputs (human and physical), processes, and lagging outcomes and focuses on the importance of managing these components to achieve the organization’s strategic priorities.”(Abernethy et al., 2005)
SolvencyII是一项欧盟指令，对欧盟保险法规进行了编纂和协调，计划于2013年1月1日生效。SolvencyII应创造一种环境，在这种环境中，保险公司有激励和奖励，以利用适合其业务性质和规模的现代风险管理实践。（Hare，2007）根据SolvencyII的实施，AMLIN可以更好地将现代风险管理实践工具应用到常规业务中。更好地理解和应用SolvencyII将使AMLIN获得更多的利润。#p#分页标题#e#
SolvencyII is an EU directive that codifies and harmonizes the EU insurance regulation, and is scheduled to come into effect on 1 January 2013. SolvencyII should create an environment in which there are incentives and rewards for insurance firms to make use of modern risk management practices which are suitable to the nature and size of their business. (Hare , 2007) Under the implementation of SolvencyII , Amlin can better apply modern risk management practices tools into the regular businesses. Better understanding and application of SolvencyIIwill make Amlin earn more profits.
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