伦敦艺术学院Study Proposal作业范文： how you think creativity can make

Study Proposal研究建议

创造力是人类特有的综合能力，它是复杂、多因素综合优化的知识、智力、能力、优秀人格等素质。创造力是产生新思想、发现和创造新事物的能力；它还指通过在特定环境中利用现有的知识和材料来改进或创造，以不同于传统或普通的观点为指导的行为。为满足理想需求或满足社会需求而进行的新事物（Vesel_和Klimov_，2014年）。创意是对传统的超越，是创新和创新的理念，不同于一般的解决方案（Greffe，2016）。

Vesel_和Klimov_（2014）认为，在信息时代，资本、自然原材料甚至土地都不一定是财富。今天，投资驱动的经济已经结束。现代经济需要新思想、新知识的推动。他们指出，新想法将带来无限的新产品、新市场和创造财富的新机会，因此，创造力是推动一个国家经济增长的动力（Vesel_和Klimov_，2014年）。Greffe（2016）清楚地解释了美国新经济的本质，即基于知识和创造力的经济。

从人类诞生的那一刻起，创造力就一直在改变着我们的生活，引领着我们前进。福特生产线的创新使汽车生产规模扩大，同时生产成本大幅下降，汽车生产线的创新已成为汽车工业发展的重要里程碑（纵横交错、纵横交错）。Ardoso，2017年）。信用卡的出现，不仅改变了人类的消费方式和消费习惯，而且带动了一个产业的发展。集装箱降低了货物运输成本，实现了货物运输的标准化，从而逐步建立起基于此的全球物流体系，改变了世界经济形态（Baack、Wilson、Dessel和Patti，2016）。

创造性既能物质上满足人们的需要，又能给人们带来巨大的利益，例如，创造性的室内设计使人们更快乐、更健康；创造性的艺术设计作品对人们的视觉产生影响，以满足人们的审美需要；创造性的教学方法使我们的学习更加开放。P学生的思维能力，极大地提高了学生的兴趣（Crilly和Cardoso，2017年）。在现实生活中，同质化的产品和信息使生活变得干涸，新思想的形成需要重塑和重新创造旧传统，需要融入新思维，从而创造可以带来新体验，使生活更加个性化、多样化（Greffe，2016）。

通过本课程的学习，我首先可以了解什么是创造力，创造力是如何形成的，从而发展自己的创造性思维。然后，通过学习找到我感兴趣的领域，积累经验，在这个领域建立起自己的创造力，发挥自己的创造力作用。最后，通过学习和实践，我可以拥有我个人风格的创作作品。

Creativity is a human-specific comprehensive ability, it is complex, multi-factor integrated optimization of knowledge, intelligence, ability, excellent personality and other qualities. Creativity is the ability to produce new ideas, discover and create new things; it also refers to the behavior of taking ideas proposed different from the conventional or the ordinary for the guidance, through the use of existing knowledge and material in a particular environment to improve or create new things to get a certain effect to meet ideal needs or to meet the needs of a society (Veselá and Klimová, 2014). Creativity is the transcendence of tradition, it is the idea of novelty and innovation, it is different from the usual solution (Greffe, 2016).

Veselá and Klimová (2014) argue that in the information age, capital, natural raw materials, and even land are not necessarily wealth. Today, investment driven economy has come to an end. The modern economy needs new ideas and new knowledge to promote. They point out that new ideas will lead to endless new products, new markets and new opportunities to create wealth, so creativity is the driving force to promote a country's economic growth(Veselá and Klimová, 2014).  Greffe (2016) clearly explains the nature of the new US economy, that is, knowledge and creativity-based economy.

Since the moment of human birth, creativity has been changing our lives, leading us forward. Creativity of Ford's production line made the production of automobiles expanded in the scale, at the same time achieving a significant decline in production costs, creativity in automobile production line has become an important milestone in the development of the automotive industry (Crilly and Cardoso, 2017). The emergence of credit cards not only changed all human consumption patterns and consumption habits, but also led to the development of an industry. Containers reduced the cost of transport of goods to achieve the standardization of the transport of goods, so that a global logistics system has been gradually established based on this, the world economic form and therefore changed (Baack, Wilson, Dessel and Patti, 2016).

Creativity both materially meets people's needs, and brings great benefits to people, for instance, creative interior design makes people more enjoyable and healthy; creative design works of art that has an impact on people's vision to meet people's aesthetic needs; creative teaching methods open up students' thinking and greatly improve students’ interest (Crilly and Cardoso, 2017). In real life, homogeneous products and information make life dryasdust, and the formation of new ideas need to remodel and re-create old traditions, and it needs to integrate into new thinking, thus creativity can bring new experience to make lives more personalized, diversified (Greffe, 2016).

Through the study of the course, I can first of all understand what is creativity, how creativity forms, so as to develop my own creative thinking. Then, through learning to find areas that I am interested in, I will accumulate experience to establish my creativity in the field to play the roles of my own creativity. Finally, through study and practice, I can have the creative works with my own personal style.

 

References 

Baack, D. W., Wilson, R. T., Dessel, M. M. D. and Patti, C. H. (2016). Advertising to businesses: does creativity matter? Industrial Marketing Management, 55(5), 169-177.

Crilly, N. and Cardoso, C. (2017). Where next for research on fixation, inspiration and creativity in design? Design Studies, 50(5), 1-38.

Greffe, X. (2016). From culture to creativity and the creative economy: a new agenda for cultural economics. City, Culture and Society, 7(2), 71-74.

Veselá, D. and Klimová, K. (2014). Knowledge-based Economy vs. Creative Economy. Procedia - Social and Behavioral Sciences, 141(25), 413-417.