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In-Course Assessment Brief
Undergraduate Programme Academic Year
2009-2010
Module:
Media Industry D3
Assignment 3: Report on Globalisation and New Media
Centre: i-Media
Module Co-ordinator: Andrew Millward
Set Date: See ECMS My Course on the intranet for details
Submission Deadline:
Assessment Weighting:
Submission Method: Submitted through the IT Helpdesk on L1.
Nominal time to complete this assignment: 24 Hours
Brief Assessment Details A Report to be written on the limits of global media incorporating discussion of important aspects of this process.
Individual Assessment:
Individual assessment. The work you submit shall be your own and not the product of collaboration with anyone else. Plagiarism will be penalised.
Group assessments. Members of the group shall be listed in the assessment.
Learning Outcomes to be Assessed:
1,2,3 and 4
Assessment Details:
You are to research, prepare and present a report of between 2000 and 2500 words on the following:
The expansion of the internet in the 1990s has promised to make a “global village” a real possibility, but it has failed to materialise so far. If anything “it is shown that knowledge of other people and countries can cause as much unrest as harmony”.(Adams and McCrindle, 2008, pp 573-4)
Does this mean that in spite of possessing the technological capability, there are likely to be limits on the process of media globalisation in the next decade?
The report should incorporate a discussion of the following aspects:
1. The relationship between technology and social change
2. The imposition of Censorship and freedom of speech.
3. Propaganda and propaganda models
4. The global impact of user generated content
5. Responses to the effects of media imperialism
6. The nature of the global audience.
The word count has been chosen to allow for a reasonable development of your ideas.
Regurgitation of lecture and tutorial material is discouraged as these are designed to provide only the framework for your research and its application within the assignment; the assessment of the main content will depend upon the additional reading and your individual analysis. The tutorials provide an opportunity to exchange opinions and develop your own ideas.
It is not required that each of these topics be covered equally (reflected in respect of a word count) and you are expected to exercise your own judgement in respect of their relative importance in relation to your argument.
The report must contain the following sections: an Abstract, an Introduction, a Methodology section, the main Discussion and Conclusions. The report MUST be correctly referenced using the Harvard System with an accompanying reference list and a separate Bibliography – these two sections do not contribute to the word count.#p#分页标题#e#
Assessment Criteria:
Marks Weighting: The report constitutes 50% of the module mark
Report - marks breakdown
Report Contents: 80%
Report format and standard: 5%
Methodology: 10%
Referencing: 5 %
Table of Assessment Criteria and Associated Grading Criteria
Report
Assessment
Criteria
1.
Report Contents 2.
Report Format
And Standard 3.
Methodology 4.
Referencing
Weighting: 0.8 0.05 0.1 0.05
Grading
Criteria
0 – 29% Not submitted or of poor quality. Limited engagement with the brief. Not submitted or poor quality Not submitted or of poor quality Not attempted or of very poor quality
30 – 39% Lacking the necessary detail for a pass grade and/or containing serious omissions. More work is needed. Serious deficiencies in style, format and or referencing. Significant sections missing from the report. More work is needed. Serious deficiencies both in statement of the methodology and appreciation of its value. More work is needed. Serious deficiencies in referencing, eg the reference list may not be included. There may be an inadequate number of references
40 – 49% An attempt to cover the brief with a fair appreciation demonstrated of the themes in question and their significance in relation to the limits of global media. The Report follows the conventions in respect of format and structure with some deficiencies. A reasonable method/approach will be outlined. It will evaluate the quantity and quality of source material and how the data is selected and analysed. However, a limited attempt to consider alternative methodologies. A pass grade, some deviations from the Harvard referencing system, there may be formatting errors in the reference list.
The research base is adequate ie reflecting an appropriate range of books, articles and on-line sources.
50 – 59% A reasonable attempt to cover the brief with an understanding demonstrated of the themes in question and their significance in relation to the limits of global media. Conclusions will be drawn effectively from the main discussion. A reasonable attempt with some minor deficiencies in style, format and or referencing, but overall written appropriately and structured in a manner that makes it easy to follow the main discussion and cross reference to other sections of the report. It will evaluate the quantity and quality of source material and how the data is selected and analysed. A clear method/approach provided and considered after reviewing alternative methods and a clear justification provided for the chosen methodology. A reasonable attempt demonstrating correct referencing using the Harvard System and an extensive research base
60 – 69%
A good attempt at addressing the question of the limits to global media with a clear understanding of the factors affecting its future development. Credible conclusions will be drawn effectively from the main discussion. A good attempt - written in an appropriate style, format, well referenced, and structured in a manner that makes it easy to follow the main discussion and cross reference to other sections of the report. A good attempt with alternative methodologies considered demonstrating some familiarity with relevant scholarly literature leading to the justification for the chosen methodology. Clear and accurate referencing using the Harvard system throughout. The reference list demonstrates an extensive research base.#p#分页标题#e#
70+%
An excellent attempt demonstrating the qualities of the 60-69 band, but with a consistently well argued and well reasoned approach to the range of issues covered. A excellent attempt demonstrated by the qualities of the style, format, referencing, and structure. Any deficiencies will be of a minor nature. The Report will be easy to follow throughout and it will be easy to cross reference to other sections of the report. An excellent attempt demonstrated by an extensive consideration of alternative methodologies. The justification for the one chosen is clearly provided with reference to credible scholarly sources. www.ukassignment.org
An excellent attempt
referencing to the Harvard system throughout. The reference list demonstrates an excellent research base.
Total
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